Expertly planned around you, for the trip of a lifetime.
No preset itinerary. No hotel quota. Just thoughtful travel design shaped around how you want to spend your time, money, and energy.
Complimentary initial consultation · Clear planning fees
Fora Pro
Advisor status
25+ years
Traveling the world
27 countries
Across six continents
Chicago-based
Personal, responsive support
Your advisor
Advice from someone who actually listens.
Jake Lazarus is the “Laz” in LazGo. He has spent nearly 15 years planning trips and more than 25 years traveling, from major cities to remote islands. His approach is personal by design. Recommendations are shaped by your pace, priorities, budget, and interests, not by a one-size-fits-all itinerary.
- Independent guidance — No paid placement in the itinerary
- Right-sized support — From a hotel booking to a fully planned trip
What travelers say
★★★★★
“The object of a travel advisor is to create an experience that will live on for the client as a magical memory. Jake accomplished this and then some. His attention to detail, responsiveness and understanding of our interests and likes created a trip that we will never forget-a true adventure that will be difficult to surpass. I wish he had been doing our trips all along.”
— Marty & Barb
2 weeks in Southeast Asia
★★★★★
“Amazing! Really appreciate that he took the time to chat with us and really understand what we were looking for in our trip before coming up with an itinerary. Then, he handled all of the bookings for us, and was able to make a few adjustments later on as needed. He also came up with walking tours in a few places where we opted not to get a tour guide. He really helped make the trip enjoyable and stress-free. We will definitely use Jake again in the future, and would highly recommend him to others.”
— Brett & Kim
1 week in Spain
★★★★★
“Jake was great to work with. He understood my criteria, budget, and purpose of my travel, presented a coupe of options for me to consider, and made booking very easy. He made my business travel easy and I will certinaly use him again in the future!”
— Erin
Frequent Business Traveler
Trips planned with care
The itinerary should feel like yours. A closer look at two client trips, with the details that made each one personal.
2 weeks · Southeast Asia
An anniversary across three distinct cities. Hanoi, Siem Reap, and Hong Kong balanced private touring with downtime, combining culture, history, city energy, and seamless transfers.
“A trip that we will never forget — a true adventure that will be difficult to surpass.”
— Marty & Barb
1 week · Spain
A first trip away after becoming parents. Madrid and Barcelona were paired with day trips beyond the cities. Public transportation kept the plan efficient without sacrificing convenience.
“He really helped make the trip enjoyable and stress-free.”
— Brett & Kim
Ready for a trip that fits you this closely?
Distinctive planning
Big events deserve a smarter travel plan. LazGo brings the same personal approach to trips where logistics can make or break the experience.
Marathon Concierge
Hotel location, expo access, carb-load reservations, supporter routes, and post-race recovery are handled so runners can focus on race day.
Los Angeles 2028
A coordinated plan for lodging, transportation, event days, and the realities of moving across Los Angeles during the Games.
Simple by design
From first ideas to final itinerary.
1
Tell Jake what matters
Share your priorities, pace, budget, and travel style.
2
Talk it through
Clarify the details that make the trip feel personal.
3
Shape the plan
Review ideas and refine the itinerary together.
4
Receive the itinerary
Get the level of detail and booking help you chose.
5
Travel with support
Ask questions before, during, and after the trip.
Your first consultation is complimentary.
Focused expertise
Selected certifications. Specialist training supports recommendations across favorite regions and expedition styles.
Jake plans as a Fora Pro advisor, backed by specialist training across favorite regions and expedition styles.
Put this expertise to work on your next trip.
Destinations We Specialize In:
Southeast Asia
Safaris & Africa
Argentina & Chile
Oceania
Polar Regions
Japan
Europe
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